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Portfolio
MA
Semantic SEO · AEO / GEO · eCommerce Growth
Open to select projects & full-time roles
Muhammad Asad
Senior eCommerce SEO & AEO Specialist, CEO of Orvia Digital. I build strong topical maps and scalable 0→1 SEO systems for Shopify and WordPress brands — turning organic traffic into revenue, and making sure that traffic still finds you when the answer comes from an AI, not just a search results page.
About
Five years deep in organic growth
I’m a results-driven SEO specialist and backlink manager based in Lahore, Pakistan, running Orvia Digital — an eCommerce SEO and growth agency built around Shopify development, WordPress SEO, conversion rate optimisation, and AI search visibility.
My work spans technical SEO, topical authority building, AEO/GEO, Shopify store management, long-form content, schema markup, and CRO — for brands that need organic traffic to actually convert, not just show up in a dashboard.
I believe in long-term systems over quick fixes: transparent process, data-driven decisions, and content built for both human readers and AI search surfaces like ChatGPT, Gemini, and Perplexity.
- Audit-first — every engagement starts with a full technical and content audit, not guesswork
- Topical maps before content — I structure the sitemap of ideas before writing a single word
- Built for both Google and AI answer engines, from the same content foundation
Experience5+ yrs
Agency foundedOrvia Digital
Based inLahore, PK
EducationM.Sc. Mathematics
0
Years in SEO & backlinks
0
Active client brands
0
Organic traffic growth, on-page SEO
0
Monthly sales growth from SEO
Expertise
What I work with, daily
Technical SEO
AEO / GEO
Semantic SEO & Topical Maps
Organic Search
Search Engine Ranking
Shopify Development
WordPress
Schema Markup
Conversion Rate Optimization
Backlink Strategy & Outreach
Content Structuring
Site Health & Crawl Audits
Google Merchant Center
Product Catalog & CSV Management
How I Work
A repeatable, transparent process
01
Audit
Full technical, content, and AEO/GEO audit to find what’s actually blocking growth.
02
Map
Build the topical map and information architecture before any content is written.
03
Execute
Ship content, schema, and technical fixes on a consistent, tracked release cadence.
04
Scale
Double down on what’s ranking and converting, retire what isn’t.
Experience
Where I’ve built this
Orvia Digital
SEO Consultant & CEO
May 2024 — Present · Pakistan
Ping Prepay
SEO Executive
October 2025 — Present
HULK OFFSETS
SEO Specialist
November 2023 — October 2025 · United States
Zia Sabers
SEO Manager
November 2023 — January 2025 · United States
Vocal
Backlink Manager
April 2023 — Present · United States
University of Sahiwal
Master’s Degree, Mathematics
2019 — 2023
Orvia Digital · Services
Everything a growing store needs
01
Shopify Development
Custom Shopify stores optimised for performance, mobile experience, and conversions.
02
WordPress Development
Modern WordPress websites designed for speed, scalability, SEO, and user experience.
03
SEO & AI Search Optimization
Growth through technical SEO, content, and answer/generative engine optimization.
04
Email Marketing
Direct-to-audience campaigns built around personalised, revenue-driving email flows.
05
Paid Ads & Performance
Meta Ads and PPC campaigns built to drive qualified traffic and measurable ROI.
06
Conversion Rate Optimization
Smarter UX and testing that turns existing traffic into more paying customers.
Case Studies
Recent work, in detail
Modern Lights
modernlights.com
Full SEO and product catalog management — structured data (Product, Organization, Breadcrumb schema), Merchant Center fixes, and a topical-authority blog strategy. On-page SEO alone took organic traffic to 2x and monthly sales up 150%+.
SEOCatalog Management2x Traffic150%+ Sales Growth
Detector Warehouse
detectorwarehouse.com
Full SEO and product catalog management — technical/AEO audit, buying-guide content, and internal linking. On-page SEO alone drove organic traffic to 3x and monthly sales up 250%+.
SEOCatalog Management3x Traffic250%+ Sales Growth
Detector Hero
detectorhero.com
Product catalog management — Shopify CSV imports, metafield reference debugging, and ongoing catalog QA across the store.
Catalog ManagementShopify CSV
NamesIdeaz
namesideaz.com
Ongoing SEO management — content structuring, topical silos, and long-tail keyword targeting across the blog.
SEOContent Strategy
Ping Prepay
pingprepay.com
Ongoing SEO management for this fintech/prepaid platform — organic search and site health as part of the in-house SEO team.
SEOSite Health
Proof
Real Search Console numbers
Modern Lights
modernlights.com · last 6 months vs prior 6Clicks7.21Kfrom 5.16K · +40%
Impressions1.12Mfrom 618K · +81%
Avg. Position13.3from 15.8 · improved
Source: Google Search Console
Detector Warehouse
detectorwarehouse.com · last 6 months vs prior 6Clicks61.6Kfrom 57.4K · +7%
Impressions6.08Mfrom 5.09M · +19%
Avg. Position6.8from 7.7 · improved
Source: Google Search Console
Worked With
Brands I manage SEO for
Testimonials
What clients say
Asad rebuilt our SEO from the ground up — proper topical structure, not just keyword stuffing. Our organic traffic has grown steadily every month since.
What stood out was the communication — clear updates, no vague reports. He explains exactly what’s being done and why it matters for revenue.
Our product catalog was a mess before Asad stepped in. Clean data, consistent structure, and it’s stayed that way since handover.
Technical audit caught issues our previous agency missed for over a year. Fixes were prioritised by impact, not just a generic checklist.
Reliable, data-driven, and easy to work with long-term. Asad treats the store’s growth like it’s his own business, not just a task list.
Writing Samples
Published content
Let’s grow your organic traffic
Serious about SEO, AEO, or your Shopify store’s revenue? Reach out — audits, strategy, and execution, all in one place.
© Muhammad Asad · Orvia Digital — Lahore, Pakistan